Providing targeted content based on a user's preferences

A method for computerized distribution of content by way of a content distribution system to a user that has an account on, and that is identified by, the content distribution system, comprising:

• maintaining an identity of the user while logged onto the content distribution system;
• receiving a goods and services provider profile comprising a collection of delineating information about a goods & services provider, wherein the goods and services provider profile is accessible by the user;
• blocking visibility to the user of goods, services, products, content, marketers, reviewers and/or content producers based upon preferences in a profile associated with the user;
• receiving from the user a master profile and at least a first assertion that indicates an intention to purchase identified products, wherein
• the master profile comprises a private profile connected to the user that helps to delineate the identity of the user, and
• the first assertion comprises a forward-looking declaration of the user's intention to take future action related to one or more goods or services and which may be qualified with a probability and/or a condition;
• providing content to the user in accordance with preferences specified in the master profile;
• and
• generating an integrity rating that is indicative of a correlation between the user's actual purchase of products and the intention indicated in the assertion.

A method, implemented at least in part by one or more computing devices, for providing targeted advertising to a group of users, the method comprising:

• grouping a plurality of users into a shared advertising group;
• determining one or more targeted advertisements to be presented to the shared advertising group, wherein the determining the one or more targeted advertisements is based, at least in part, on profiles of the plurality of users in the shared advertising group, wherein the profiles comprise,
• a user profile, for each user of the content distribution system, wherein each user profile includes a collection of information provided by the user that delineates an identity for the user;
• an individual profile comprising a user profile created by a first individual user while logged into the content distribution system, wherein each individual profile further includes individual user preference information provided or authorized by the first individual user;
• and
• a certifier profile comprising a user profile created by a second individual user, while logged into the content distribution system, on behalf of a certifier, for a certifier associated with the content distribution system, wherein each certifier profile further includes a collection of information provided by users of the content distribution system regarding the certifier;
• and
• providing the one or more targeted advertisements for presentation to the shared advertising group.

A method, implemented at least in part by a computing device, for participating in a shared advertising group comprising a plurality of users, the method comprising:

• associating the plurality of users with the shared advertising group, wherein one of the plurality of users is a user of a computing device;
• providing, at least in part by the computing device, context information associated with content, wherein the content is being watched by the user on a first device;
• reproducing, by the computing device, one or more targeted advertisements, wherein the one or more targeted advertisements have been selected for presentation to the shared advertising group, and wherein the one or more targeted advertisements have been selected based, at least in part, on profiles of the plurality of users in the shared advertising group, wherein the profiles comprise,
• a user profile, for each user of the content distribution system, wherein each user profile includes a collection of information provided by the user that delineates an identity for the user;
• an individual profile comprising a user profile created by a first individual user while logged into the content distribution system, wherein each individual profile further includes individual user preference information provided or authorized by the first individual user;
• a certifier profile comprising a user profile created by a second individual user, while logged into the content distribution system, on behalf of a certifier, for a certifier associated with the content distribution system, wherein each certifier profile further includes a collection of information provided by users of the content distribution system regarding the certifier;
• and
• receiving feedback, by the computing device entered by the user, for at least one of the one or more targeted advertisements.