US 2020/0349606 A1Published application

Method for modeling mobile advertisement consumption

AssigneeYieldmo, Inc.

InventorsIndu Narayan, David Sebag, Maziar Hosseinzadeh, Rohit Matthews, Jasmine Noack, Melody Li, Andrew Holz, Sergei Izrailev, Farid Jawde

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Abstract

One variation of a method for modeling mobile advertisement consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user, accessing a first set of engagement data, recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device; accessing a model linking user interactions with a set of advertisements within the advertising campaign and a target outcome for the advertising campaign; estimating a predicted set of interactions between the user and a second advertisement in the advertising campaign based on the model and the first set of engagement data; and in response to the predicted set of interactions anticipating the target outcome, serving the second advertisement, in the advertising campaign, to the user.

Claims20

Dependent claims

A method for augmenting mobile advertisements with responsive animations comprising:

at a first time, accessing a first set of engagement data representing a first set of interactions between a first user and a first composite advertisement in a first advertising campaign, the first composite advertisement comprising a first digital advertisement paired with a first engagement layer, presented within a first advertisement slot rendered on a display of a first computing device accessed by the first user;
accessing a model predicting user interactions with a set of composite advertisements in the first advertising campaign based on user interactions with the first composite advertisement;
calculating a first outcome score for the user interacting with a second composite advertisement comprising a second digital advertisement paired with a second engagement layer based on the first set of engagement data and the model, the first outcome score representing a probability of a first target outcome of the first advertising campaign by the user viewing the second composite advertisement;
at a second time succeeding the first time:
in response to the first outcome score for the second composite advertisement exceeding a threshold outcome score, selecting the second composite advertisement, in the first advertising campaign, for presentation to the first user within a second advertisement slot accessed by the first computing device;
and
in response to the first outcome score for the second composite advertisement falling below the threshold outcome score:
replacing the second engagement layer with a third engagement layer to generate a revised second composite advertisement comprising the second digital advertisement paired with the third engagement layer;
and
selecting the revised second composite advertisement, in the first advertising campaign, for presentation to the first user within the second advertisement slot.

7 more elements

A method comprising:

at a first time, accessing a first set of engagement data representing a first set of interactions between a first user and a first composite advertisement comprising a first digital advertisement paired with a first engagement layer, in a set of engagement layers, presented within a first advertisement slot within a webpage rendered by a first computing device accessed by the first user;
accessing a model predicting user interactions with the set of engagement layers based on user interactions with the first engagement layer;
calculating a first outcome score for the user interacting with a second engagement layer, in the set of engagement layers. paired with a second digital advertisement based on the first set of engagement data and the model, the first outcome score representing a probability of a first target outcome of the second digital advertisement by the user viewing the second digital advertisement;
in response to the first outcome score for the second engagement layer exceeding a threshold outcome score, selecting the second engagement layer for combination with the second digital advertisement to generate a second composite advertisement for presentation to the user within the second advertisement slot;
and
in response to the first outcome score for the second engagement layer falling below the threshold outcome score, selecting a third engagement layer for combination with the second digital advertisement to generate the second composite advertisement for presentation to the user within the second advertisement slot.

3 more elements

A method for augmenting mobile advertisements with responsive animations comprising:

accessing a first set of engagement data, representing a first set of interactions between a user and a first composite advertisement comprising a first engagement layer paired with a first digital advertisement presented within a first advertisement slot rendered on a display of a first computing device accessed by the user, the first engagement layer comprising a first call to action and defining a first responsive animation;
receiving identification of a second digital advertisement selected for a second advertisement slot accessed by the first computing device;
accessing an engagement layer model linking user interactions with the first engagement layer to a target outcome defined by the second digital advertisement;
predicting a first outcome score for the user interacting with the second engagement layer based on the first set of engagement data and the engagement layer model, the first outcome score representing a probability of a first target outcome of the second digital advertisement by the user viewing the second digital advertisement;
in response to the first outcome score exceeding a threshold outcome score, selecting the second engagement layer for combination with the second digital advertisement within the second advertisement slot to generate a second composite advertisement for presentation to the user;
and
in response to the first outcome score falling below threshold outcome score, selecting a third engagement layer for combination with the second digital advertisement within the second advertisement slot to generate the second composite advertisement.

4 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/933,799Filed 20 Jul 2020
Priority: 30 May 2018
Published: 5 Nov 2020
Term ends: Not estimatedThe source records don’t support an estimate.

Classification3 codes

G06Q 30/0244
Determining effectiveness of advertisements: optimization
G06Q 30/0277
Advertisements: online advertisement
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial

Family

Application62/678,194Us provisional application · filed 30 May 2018
Application62/694,419Us provisional application · filed 5 Jul 2018
Application62/787,195Us provisional application · filed 31 Dec 2018
Application62/787,188Us provisional application · filed 31 Dec 2018
Application16/427,303Continuation · filed 30 May 2019
Application16/933,799Continuation
US 2020/0034874 A1Published application
US 2020/0349606 A1This patent

From the US filing history. Foreign family members aren’t listed.

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