Systems and methods for determining that a media item is being presented

A server communicatively coupled to a client device, comprising:

• at least one processor;
• memory;
• and
• at least one program stored in the memory and executable by the at least one processor, the at least one program comprising instructions to:
• identify a media item being presented on an output device coupled to the client device, wherein the client device includes an input device distinct from the output device;
• calculate a level of confidence that the identified media item is currently being presented to a user;
• subsequent to the calculating, determine that at least one predetermined event associated with user interaction with the media item has occurred via the input device;
• and
• based on the at least one predetermined event, increase or decreasing the level of confidence that the identified media item is currently being presented to the user.

A non-transitory computer-readable storage medium storing at least one program configured for execution by at least one processor of a server communicatively coupled to a client device, the at least one program comprising instructions to:

• identify a media item being presented on an output device coupled to the client device, wherein the client device includes an input device distinct from the output device;
• calculate a level of confidence that the identified media item is currently being presented to a user;
• subsequent to the calculating, determine that at least one predetermined event associated with user interaction with the media item has occurred via the input device;
• and
• based on the at least one predetermined event, increase or decrease the level of confidence that the identified media item is currently being presented to the user.