Methods and apparatus for venue based augmented reality

A method, comprising:

• receiving a representation of a real-world scene captured by a mobile device, the real-world scene being a portion of a real-world physical area;
• localizing the mobile device with an AR anchor from a plurality of AR anchors based on a comparison of a feature of the real-world scene with a feature of a model map of the real-world physical area;
• and
• identifying a location and orientation of an AR object with respect to the mobile device based on a fixed location of the AR object within the model and a fixed location of the AR anchor within the model.

A method, comprising:

• capturing first features associated with a real-world physical area as a model;
• associating an AR object with a fixed location within the model;
• capturing second features associated with a real-world location corresponding with a portion of the real-world physical area;
• and
• associating the captured second features with a location in the model, corresponding with the real-world location, as an AR anchor.