Customizable and distributable vehicle personas

A system comprising:

• a memory storing a shared pool of user defined vehicle settings packages;
• and
• a processor configured to
• receive a settings package, defining a plurality of vehicle state settings, for provision to the shared package pool accessible by a plurality of users;
• compare state settings of the settings package to predefined manufacturer constraints, to determine whether settings are outside the manufacturer constraints;
• and
• add the settings package to the package pool for access by the plurality of users, responsive to the state settings not being outside manufacturer constraints.

A method comprising

• receiving a request for download of a predefined vehicle state setting package, the request including a vehicle identifier for a vehicle to which the package is to be installed;
• determining which state settings of the state setting package do not apply to a current vehicle system of the vehicle, but which can be converted to apply to a different vehicle system of the vehicle;
• converting the state settings that can be converted to apply to the different vehicle systems;
• and
• downloading the setting package to the vehicle, including any converted state settings replacing the state settings determined not to apply to the current vehicle systems.