Transparent event and product-based social campaign participation via sms

A computer-implemented method for uploading content to a server by cellular messaging comprising:

• presenting, by at least one processor, a plurality of campaign programs on a campaign service to a plurality of user devices via a user-facing application (APP);
• receiving content uploaded by a user of one of said plurality of user devices via a wireless carrier to a communications platform in response to one of said plurality of campaign programs viewed on said APP;
• starting up an event-driven campaign platform in response to said receiving said content;
• sending said content and a user identification to said one of said plurality of campaign programs, wherein said campaign service sends said content to a media processing module for storage and to a posting module for posting on said APP wherein a media uniform resource locator (mURL) is generated for said posting, and wherein said APP sends said mURL as a hyperlink through said wireless carrier to said user identifying said user as the owner of said content;
• and
• automatically authenticating access to said content wherein when said communications platform receives an activation of said hyperlink, said campaign service requests authentication from said link service wherein if said activation is a first time activation by said owner of said content, then said owner is authorized to access, edit, download, or share said content and authentication is turned off for said content, wherein if said activation is a subsequent activation by said owner of said content, then said owner is authorized to access, edit, download, or share said content, and wherein if said activation is by a non-owner of said content, said non-owner is authorized to access but not to edit said content.

A non-tangible computer readable storage medium having instructions that when executed by a processor cause said processor to perform operations comprising:

• presenting a plurality of campaign programs on a campaign service to a plurality of user devices via a user-facing application (APP);
• receiving content uploaded by a user of one of said plurality of user devices via a wireless carrier to a communications platform in response to one of said plurality of campaign programs viewed on said APP;
• starting up an event-driven campaign platform in response to said receiving said content;
• sending said content and a user identification to said one of said plurality of campaign programs, wherein said campaign service sends said content to a media processing module for storage and to a posting module for posting on said APP wherein a media uniform resource locator (mURL) is generated for said posting, and wherein said APP sends said mURL as a hyperlink through said wireless carrier to said user identifying said user as the owner of said content;
• and
• authenticating access to said content wherein when said communications platform receives an activation of said hyperlink, said campaign service requests authentication from said link service wherein if said activation is a first time activation by said owner of said content, then said owner is authorized to access, edit, download, or share said content and authentication is turned off for said content, wherein if said activation is a subsequent activation by said owner of said content, then said owner is authorized to access, edit, download, or share said content, and wherein if said activation is by a non-owner of said content, said non-owner is authorized to access but not to edit said content.