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US 2020/0288214 A1Published application
Goal-based method and device for identifying advertising opportunity sets
AssigneeActive Media Services, Inc. d/b/a Active International
InventorsMelissa A. Castano, Martin Lhotak
Life of this patent
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Abstract
A goal-based method and device, as disclosed herein, are usable to identify advertising opportunity sets. The method, in an embodiment, includes executing a plurality of computer-readable instructions to cause at least one processor to modify at least one opportunity set as a result of such opportunity set deviating from an advertising goal by a first extent. The modifying step results in a modified opportunity set that deviates from the advertising goal by a second extent. The execution of the instructions causes an output that identifies the modified opportunity set.
Claims23
A method comprising:
- executing a plurality of computer-readable instructions to cause at least one processor to:
- process goal data associated with an advertising goal, wherein the advertising goal is associated with a multi-market advertising project to be implemented for a plurality of markets within a territory;
- process advertising inventory data associated with one or more media sources, wherein:
- the one or more media sources are operable to transmit one or more shows within the plurality of markets for the multi-market advertising project;
- and
- the advertising inventory data corresponds to a plurality of advertising opportunities;
- filter the advertising inventory data with respect to at least one requirement, resulting in a plurality of eligible advertising opportunities, wherein:
- the eligible advertising opportunities are associated with a plurality of opportunity sets;
- and
- each of the opportunity sets comprises a plurality of the eligible advertising opportunities;
- modify at least one of the opportunity sets as a result of the at least one opportunity set deviating from the advertising goal by a first deviation, wherein:
- the modifying results in a modified opportunity set;
- the modified opportunity set deviates from the advertising goal by a second deviation;
- and
- the second deviation is less than the first deviation;
- and
- cause an output that identifies the modified opportunity set, wherein the modified opportunity set is available for the multi-market advertising project.
14 more elements
One or more data storage devices comprising:
- a plurality of computer-readable instructions that are executable to cause at least one processor to:
- process goal data associated with an advertising goal for a plurality of markets;
- process advertising inventory data associated with one or more media sources, wherein:
- the one or more media sources are operable to transmit one or more shows within the plurality of markets;
- and
- the advertising inventory data corresponds to a plurality of advertising opportunities, wherein:
- the advertising opportunities are associated with a plurality of opportunity sets;
- and
- each of the opportunity sets comprises a plurality of the advertising opportunities;
- modify at least one of the opportunity sets as a result of the at least one opportunity set deviating from the advertising goal by a first extent, wherein the modifying results in a modified opportunity set that deviates from the advertising goal by a second extent that is less than the first extent;
- and
- cause an output that identifies the modified opportunity set.
9 more elements
A method comprising:
- executing a plurality of computer-readable instructions to cause at least one processor to:
- process goal data associated with an advertising goal for a plurality of markets;
- process advertising inventory data associated with one or more media sources, wherein:
- the one or more media sources are operable to transmit one or more shows within the plurality of markets;
- and
- the advertising inventory data relates to a plurality of advertising opportunities, wherein:
- the advertising opportunities are associated with a plurality of opportunity sets;
- and
- each of the opportunity sets comprises a plurality of the advertising opportunities;
- modify at least one of the opportunity sets in response to the at least one opportunity set deviating from the advertising goal by a first extent, wherein the modifying results in a modified opportunity set that deviates from the advertising goal by a second extent that is less than the first extent;
- and
- cause an output that identifies the modified opportunity set.
9 more elements
Dependencies are inferred from the claim text.