Architecture and method for tracking and managing digital data

Architecture for tracking and managing digital data, in particular digital data deriving from browsing the World Wide Web and/or also supplied or exchanged off-line with bodies such as service providers or other, by one or more users through interactions that tend to be mediated by connection instruments such as cards or suchlike, and/or one or more browsing devices (12), such as smartphones, tablets, personal computers or suchlike, equipped with a corresponding browser, said architecture being wherein it comprises:

• at least one app or interface (11) configured to be loaded on said browsing device (12) and in which the tracking and management of the digital data transmitted by one or more of said browsing devices (12) is performed, said tracking being carried out by a Webtracker app or by a proprietary Identification Number;
• at least one management platform (13) provided with a centralized server able to receive the digital data transmitted by said one or more browsing devices (12) or the digital data transmitted by third party bodies such as service providers or other;
• at least one memory system (16) to memorize the digital data, able to communicate with the centralized server of the management platform (13) and with said one or more browsing devices (12) and to allow to collect, organize, protect and make anonymous the digital data, and also to file and reconstruct the chronology or digital life of one or more users, each user being enabled to access the architecture and hence his/her own digital life thanks to the access of the browsing device in his/her possession to said centralized server by means of said interface (11);
• at least a data masking app (13) operatively communicating with said management platform (13) and said interface (11).