Methods and apparatus for monitoring the insertion of local media into a program stream

Abstract

Methods and apparatus for monitoring locally inserted media are disclosed. A disclosed method includes detecting, at a media device at a media presentation location, a cue in media received at the media device; in response to the detection of the cue, receiving separately form the media an advertisement associated with a user of the media device; presenting, by the media device, the media at a first time and the advertisement at a second time indicated by the detected cue; responsive to presenting the advertisement at the second time, recording a log including first identifying information for the media and second identifying information for the advertisement; and transmitting the log to a data collection facility.

Dependencies are inferred from the claim text.