Processor systems to estimate audience sizes and impression counts for different frequency intervals

A non-transitory computer readable medium comprising instructions that, when executed, cause a processor to at least:

• assign requests from computing devices indicative of accesses to media at the computing devices to a first block of memory, a total count of the requests corresponding to a total number of census impressions associated with the media, a first portion of the census impressions corresponding to user-identified impressions and a second portion of the census impressions corresponding to unidentified impressions;
• and
• assign user-identified impression data corresponding to the user-identified impressions to a second block of the memory, the user-identified impressions associated with user-identified individuals for whom first demographic information is stored by a database proprietor, the user-identified impression data including a plurality of user-identified impression counts associated with a corresponding plurality of impression frequency intervals;
• and
• determine multipliers relating a first probability distribution for the user-identified impressions to a second probability distribution for the census impressions, the multipliers based on census constraints defined by the total number of census impressions;
• and
• determine a plurality of census impression counts associated with the census impressions based on the multipliers, different ones of the census impression counts corresponding to different ones of the impression frequency intervals.

A method, comprising:

• assigning requests from computing devices indicative of accesses to media at the computing devices to a first block of memory, a total count of the requests corresponding to a total number of census impressions associated with the media, a first portion of the census impressions corresponding to user-identified impressions and a second portion of the census impressions corresponding to unidentified impressions;
• and
• assigning user-identified impression data corresponding to the user-identified impressions to a second block of the memory, the user-identified impressions associated with user-identified individuals for whom first demographic information is stored by a database proprietor, the user-identified impression data including a plurality of user-identified impression counts associated with a corresponding plurality of impression frequency intervals;
• and
• determining multipliers relating a first probability distribution for the user-identified impressions to a second probability distribution for the census impressions, the multipliers based on census constraints defined by the total number of census impressions;
• and
• determining a plurality of census impression counts associated with the census impressions based on the multipliers, different ones of the census impression counts corresponding to different ones of the impression frequency intervals.