Generating smart replies involving image files

A system comprising:

• at least one hardware processor;
• and
• a non-transitory machine-readable medium embodying a set of instructions that, when executed by the at least one hardware processor, cause the at least one processor to perform operations comprising:
• detecting that a first message comprising a first image file has been transmitted from a first computing device of a first user to a second computing device of a second user;
• generating a first plurality of smart replies based on a first embedding vector of the first image file, the first embedding vector of the first image file being based on at least one of first textual metadata of the first image file, first image data of the first image file, and a first set of query text used by a first set of users in a first set of searches that resulted in the first image file being included in a first set of transmitted messages;
• and
• causing each one of the first plurality of smart replies to be displayed on the second computing device of the second user as a corresponding selectable user interface element.

A non-transitory machine-readable medium embodying a set of instructions that, when executed by at least one hardware processor, cause the processor to perform operations, the operations comprising:

• detecting that a first message comprising a first image file has been transmitted from a first computing device of a first user to a second computing device of a second user;
• generating a first plurality of smart replies based on a first embedding vector of the first image file, the first embedding vector of the first image file being based on at least one of first textual metadata of the first image file, first image data of the first image file, and a first set of query text used by a first set of users in a first set of searches that resulted in the first image file being included in a first set of transmitted messages;
• and
• causing each one of the first plurality of smart replies to be displayed on the second computing device of the second user as a corresponding selectable user interface element.