System, method, and non-transitory computer-readable storage media for assigning offers to a plurality of target customers

A system, comprising:

• one or more processors;
• and
• memory storing one or more non-transitory computer-readable media storing computing instructions configured to run the one or more processors and perform:
• determining score values to identify a plurality of target customers associated with a plurality of potential offers;
• receiving bids from the plurality of target customers for the plurality of potential offers;
• performing an iterative process for each respective target customer of the plurality of target customers to take turns to submit a respective bid for each respective potential offer of the plurality of potential offers associated with the respective target customer;
• determining a respective final bid for each of the plurality of potential offers such that an aggregate value for the plurality of target customers is maximized across the plurality of potential offers;
• generating a plurality of offers based on (a) the respective final bid of each of the plurality of potential offers and (b) the aggregate value, as maximized;
• and
• sending instructions to deliver the plurality of offers to at least a portion of the plurality of target customers.