System and methods for analyzing content engagement in conjunction with social media

A system for analyzing audience engagement, the system comprising:

• at least one processor;
• at least one memory comprising instructions configured to be executed by the at least one processor to perform a method comprising:
• receiving at least one analysis parameter comprising a content selection parameter;
• identifying, based on the content selection parameter, one or more content;
• determining viewership for the one or more content;
• determining, based on the content, one or more keywords for the one or more content;
• filtering social media messages based on the determined one or more keywords;
• and
• calculating, based on the viewership and the social media messages, an audience engagement measurement corresponding to the one or more content.

A non-transitory computer-readable medium comprising instructions executable by at least one processor to perform a method for analyzing audience engagement, the method comprising:

• receiving at least one analysis parameter comprising a content selection parameter;
• identifying, based on the content selection parameter, one or more content;
• determining viewership for the one or more content;
• determining, based on the content, one or more keywords for the one or more content;
• filtering social media messages based on the determined one or more keywords;
• and
• calculating, based on the viewership and the social media messages, an audience engagement measurement corresponding to the one or more content.