Intelligent multi-device content distribution based on internet protocol addressing

A method for intelligent multi-device content distribution based on associated internet protocol (IP) addressing, the method comprising:

• identifying, by a computer processor, first advertising content served to a first client device;
• identifying a first client device IP address associated with the first client device, wherein the first client device is linked to a household profile;
• submitting, to a content exchange service, a request for content placement opportunities;
• receiving content placement opportunities from the content exchange service, wherein one or more content placement opportunities identify at least a portion of a second client device IP address of a second client device;
• linking the second client device to the household profile by:
• determining a percentage of requests of the second client device originating from an IP address common with the first client device IP address;
• comparing the percentage to a predefined threshold;
• and
• linking the second client device to the household profile based on determining that the threshold is exceeded;
• selecting second advertising content based on the first advertising content;
• and
• providing the second advertising content for the content placement opportunity to be displayed on the second client device.

A non-transitory computer-readable storage medium comprising a plurality of instructions for intelligent multi-device content distribution, the plurality of instructions executing on at least one computer processor to enable the computer processor to:

• identify first advertising content served to a first client device;
• identify a first client device IP address associated with the first client device, wherein the first client device is linked to a household profile;
• submit, to a content exchange service, a request for content placement opportunities;
• receive content placement opportunities from the content exchange service, wherein one or more content placement opportunities identify at least a portion of a second client device IP address of a second client device;
• linking the second client device to the household profile by:
• determining a percentage of requests of the second client device originating from an IP address common with the first client device IP address;
• comparing the percentage to a predefined threshold;
• and
• linking the second client device to the household profile based on determining that the threshold is exceeded;
• select second advertising content based on the first advertising content;
• and
• provide the second advertising content for the content placement opportunity to be displayed on the second client device.