Targeted profile picture selection

A computer system comprising:

• a memory;
• and
• a processor in communication with the memory, wherein the computer system is configured to perform a method, the method comprising:
• maintaining a definition of a selection rule for a contextual parameter category upon which contextual messaging service profile picture selection is to be made for a first user of a messaging service;
• ascertaining a current context under which a profile picture for the first user is to be conveyed to a messaging client of a second user of the messaging service, the current context indicating a parameter for the contextual parameter category;
• and
• based on the ascertained current context and the selection rule, selecting the profile picture for conveyance to the messaging client of the second user.

A computer program product comprising:

• a computer readable storage medium readable by a processing circuit and storing instructions for execution by the processing circuit for performing a method comprising:
• maintaining a definition of a selection rule for a contextual parameter category upon which contextual messaging service profile picture selection is to be made for a first user of a messaging service;
• ascertaining a current context under which a profile picture for the first user is to be conveyed to a messaging client of a second user of the messaging service, the current context indicating a parameter for the contextual parameter category;
• and
• based on the ascertained current context and the selection rule, selecting the profile picture for conveyance to the messaging client of the second user.