Matching customer and product behavioral traits

A computer program product, the computer program product comprising:

• one or more computer readable storage media;
• and
• program instructions stored on the one or more computer readable storage media, the program instructions executing a computer-implemented method comprising:
• receiving, by one or more computer processors, details for a product in a merchandise catalog of products, the details comprising a product name, a hierarchy of the product in the merchandise catalog, product description and a list of attributes;
• receiving, by one or more computer processors, input for a customer, the input comprising a purchase history of products ordered from the merchandise catalog of products;
• storing, by one or more computer processors, the details for the product and the input for the customer to a database repository;
• generating, by one or more computer processors, product traits automatically as the merchandise catalog of products is updated using Natural Language Processing to perform a linguistic analysis to infer product traits relating to the product;
• generating, by one or more computer processors, customer traits using the Natural Language Processing to perform a second linguistic analysis of the purchase history of products to infer personality traits of the customer, independently from generating the product traits;
• automated mapping, by one or more computer processors, the customer to products within the database repository by mapping product traits stored by the database repository to each identically matching customer trait stored by the database repository;
• and
• outputting, by one or more computer processors, a recommendation for a second product of the merchandise catalog of products based on the mapping of the product traits to the identically matching customer traits of the customer.

A computer system comprising:

• at least one processor;
• and
• a computer-readable storage media coupled to the at least one processor, wherein the computer-readable storage media contains program instructions executing a computer-implemented method comprising:
• receiving, by one or more computer processors, details for a product in a merchandise catalog of products, the details comprising a product name, a hierarchy of the product in the merchandise catalog, product description and a list of attributes;
• receiving, by one or more computer processors, input for a customer, the input comprising a purchase history of products ordered from the merchandise catalog of products;
• storing, by one or more computer processors, the details for the product and the input for the customer to a database repository;
• generating, by one or more computer processors, product traits automatically as the merchandise catalog of products is updated using Natural Language Processing to perform a linguistic analysis to infer product traits relating to the product;
• generating, by one or more computer processors, customer traits using the Natural Language Processing to perform a second linguistic analysis of the purchase history of products to infer personality traits of the customer, independently from generating the product traits;
• automated mapping, by one or more computer processors, the customer to products within the database repository by mapping product traits stored by the database repository to each identically matching customer trait stored by the database repository;
• and
• outputting, by one or more computer processors, a recommendation for a second product of the merchandise catalog of products based on the mapping of the product traits to the identically matching customer traits of the customer.