Methods and apparatus to adjust media impressions based on media impression notification loss rates in network communications

A method to determine media impression measures for network communications received at a server from client devices, the method comprising:

• determining, by executing an instruction with a processor, a quantity of lost test impression notifications corresponding to a transmission loss characteristic of a first network based on a first quantity of test impression notifications successfully received via first network communications at the server via the first network and a second quantity of test impression notifications transmitted by a test client device to the server via the first network;
• determining, by executing an instruction with the processor, a first network media impression adjustment factor based on the quantity of lost test impression notifications for the first network in a geographic region;
• for second network communications received at the server from second client devices via the first network, determining, by executing an instruction with the processor, a weighted adjusted quantity of user-accessed media impression notifications for the first network to correct an inaccuracy in a first quantity of media impression notifications received via the second network communications resulting from the transmission loss characteristic of the first network by applying the first network media impression adjustment factor to the first quantity of media impression notifications to generate a product and weighting the product based on a market share of first subscribers corresponding to the first network in the geographic region to generate the weighted adjusted quantity of the user-accessed media impression notifications;
• and
• storing, by executing an instruction with the processor, the weighted adjusted quantity of the user-accessed media impression notifications in association with a media identifier to credit corresponding media with a quantity of media accesses corresponding to the weighted adjusted quantity of the user-accessed media impression notifications to overcome the transmission loss characteristic of the first network.

An apparatus to determine media impression measures for network communications received at a server from client devices, the apparatus comprising:

• a loss rate determiner to determine a quantity of lost test impression notifications corresponding to a transmission loss characteristic of a first network based on a first quantity of test impression notifications successfully received via first network communications at the server via the first network and a second quantity of test impression notifications transmitted by a test client device to the server via the first network;
• an impression adjustment factor determiner to determine a first network media impression adjustment factor based on the quantity of lost test impression notifications for the first network in a geographic region;
• a media impression measurement adjuster to determine a weighted adjusted quantity of user-accessed media impression notifications for the first network to correct an inaccuracy in a first quantity of media impression notifications received via second network communications resulting from the transmission loss characteristic of the first network by applying the first network media impression adjustment factor to the first quantity of media impression notifications to generate a product and weighting the product based on a market share of first subscribers corresponding to the first network in the geographic region to generate the weighted adjusted quantity of the user-accessed media impression notifications;
• and
• a memory to store the weighted adjusted quantity of the user-accessed media impression notifications in association with a media identifier to credit corresponding media with a quantity of media accesses corresponding to the weighted adjusted quantity of the user-accessed media impression notifications to overcome the transmission loss characteristic of the first network.

A tangible computer readable storage medium comprising instructions that, when executed by a processor, cause the processor to at least:

• determine a quantity of lost test impression notifications corresponding to a transmission loss characteristic of a first network based on a first quantity of test impression notifications successfully received via first network communications at a server via the first network and a second quantity of test impression notifications transmitted by a test client device to the server via the first network;
• and
• determine a first network media impression adjustment factor based on the quantity of lost test impression notifications for the first network in a geographic region;
• for second network communications received at the server from second client devices via the first network:
• determine a weighted adjusted quantity of user-accessed media impression notifications for the first network to correct an inaccuracy in a first quantity of media impression notifications received via the second network communications resulting from the transmission loss characteristic of the first network by applying the first network media impression adjustment factor to the first quantity of media impression notifications to generate a product and weighting the product based on a market share of first subscribers corresponding to the first network in the geographic region to generate the weighted adjusted quantity of the user-accessed media impression notifications;
• and
• store the weighted adjusted quantity of the user-accessed media impression notifications in association with a media identifier to credit corresponding media with a quantity of media accesses corresponding to the weighted adjusted quantity of the user-accessed media impression notifications to overcome the transmission loss characteristic of the first network.