Systems and methods for customizing display on digital billboard

A method for providing customized advertisement display, comprising:

• identifying a customer near a digital billboard device via a customer sensor of the digital billboard device;
• aggregating, at a control circuit, a plurality of images associated with the customer from a plurality of social media services via a communication device configured to communicate with the plurality of social media services;
• identifying, with the control circuit, one or more characteristics of each of the plurality of images associated with the customer;
• selecting, with the control circuit, an advertisement from an advertisement database to display to the customer, wherein the advertisement database stores a plurality of advertisements and display parameters associated with each of the plurality of advertisements;
• selecting, with the control circuit, at least one customer image from the plurality of images associated with the customer based on matching the display parameters of the advertisement in the advertisement database with the one or more characteristics of the plurality of images;
• merging the at least one customer image and an image of the advertisement to create a custom image advertisement for the customer;
• and
• displaying the custom image advertisement to the customer via the digital billboard device.

An apparatus for providing customized advertisement display, comprising:

• a non-transitory storage medium storing a set of computer readable instructions;
• and
• a control circuit configured to execute the set of computer readable instructions which causes to the control circuit to:
• identify a customer near a digital billboard device via a customer sensor of the digital billboard device;
• aggregate a plurality of images associated with the customer from a plurality of social media services via a communication device configured to communicate with the plurality of social media services;
• identify one or more characteristics of each of the plurality of images associated with the customer;
• select an advertisement from an advertisement database to display to the customer, wherein the advertisement database stores a plurality of advertisements and display parameters associated with each of the plurality of advertisements;
• select at least one customer image from the plurality of images associated with the customer based on matching the display parameters of the advertisement in the advertisement database with the one or more characteristics of the plurality of images;
• merge the at least one customer image and an image of the advertisement to create a custom image advertisement for the customer;
• and
• display the custom image advertisement to the customer via the digital billboard device.