Attention Metrics for Attention Applications

A media content user attention metric system, the system comprising:

• a transceiver that receives media content from a media publisher;
• a processor for executing an attention application, the attention application presenting at least a portion of the media content to a user via a media exhibitor;
• a user attention sensor that records indicia of user attention to the media content during a user session;
• and
• wherein the transceiver is configured to transmit at least a portion of the indicia of user attention during the user session to an attention consumer, the attention consumer determining a user attention metric based at least in part on the portion of the indicia of user attention.

A method of publishing media content to an attention application, the method comprising:

• receiving, from an attention application, a request for a piece of media content;
• determining, based on an attention metric, a presentation arrangement of the piece of media content;
• altering the piece of media content in accordance with the presentation arrangement to yield a customized piece of media content;
• and
• transmitting the customized piece of media content in response to the request for the piece of media content.