Methods and apparatus to integrate tagged media impressions with panelist information

A system comprising:

• a user agent configurer to:
• modify a user agent setting of a browser to include a first panelist identifier in a user agent field of requests sent by the browser, the first panelist identifier obtained from a first network communication sent by a monitoring entity that is not a media provider;
• obtain a second panelist identifier from the monitoring entity, the second panelist identifier for the panelist different than the first panelist identifier;
• and
• modify the user agent setting of the browser to replace the first panelist identifier with the second panelist identifier in the user agent field to protect the privacy of the panelist;
• and
• a beacon generator to:
• execute a media monitoring tag included in media received from the media provider in a second network communication;
• and
• in response to executing the media monitoring tag included in the media received from the media provider, send, in the user agent field of a third network communication to the monitoring entity, a media identifier and the second panelist identifier obtained from the monitoring entity, the second panelist identifier indicative of a panelist in a database of panelists to enable the monitoring entity to associate the media with the panelist and to associate demographic information of the panelist with the media, at least one of the user agent configurer and the beacon generator implemented by a logic circuit.

A tangible computer readable storage medium comprising instructions that, when executed, cause a client device associated with a panelist to at least:

• execute a media monitoring tag included in media received in a first network communication sent by a media provider;
• modify a user agent setting of a browser to include a first panelist identifier in a user agent field of requests sent by the browser, the first panelist identifier obtained in a second network communication sent by a monitoring entity;
• in response to executing the media monitoring tag included in the media received from the media provider, send a third network communication, including a media identifier and the first panelist identifier, in the user agent field of the third network communication to the monitoring entity that did not provide the media, the monitoring entity to use the first panelist identifier to identify the panelist in a database of panelists and to associate demographic information of the panelist with the media;
• obtain a second panelist identifier from the monitoring entity, the second panelist identifier for the panelist different than the first panelist identifier;
• and
• modify the user agent setting of the browser to replace the first panelist identifier with the second panelist identifier in the user agent field to protect the privacy of the panelist.

A method comprising:

• executing, at a client device associated with a panelist, a media monitoring tag included in media received in a first network communication from a media provider;
• modifying, at the client device, a user agent setting of a browser to include a first panelist identifier in a user agent field of requests sent by the browser, the first panelist identifier obtained from a second network communication sent by a monitoring entity that is not the media provider;
• in response to executing the media monitoring tag included in the media received from the media provider, sending from the client device, a third network communication, including a media identifier and the first panelist identifier obtained from the monitoring entity, in the user agent field of the third network communication to the monitoring entity, the monitoring entity to associate the media with the panelist, the first panelist identifier used to identify the panelist in a database of panelists and to associate demographic information of the panelist with the media;
• obtaining, at the client device, a second panelist identifier from the monitoring entity, the second panelist identifier for the panelist different than the first panelist identifier;
• and
• modifying, at the client device, the user agent setting of the browser to replace the first panelist identifier with the second panelist identifier in the user agent field of requests sent by the browser to protect the privacy of the panelist.