System and method for providing enhanced rewards to customers

A computer-implemented method of providing rewards to a user, the method comprising:

• receiving, from a social networking site, encrypted data associated with a social media account of a first user;
• linking a loyalty profile of the first user to the social media account of the first user;
• receiving transaction data associated with a purchase made by the first user;
• determining, based on the transaction data, a merchant associated with the transaction data and a transaction category associated with the transaction data;
• assigning, in a graphical user interface associated with the loyalty profile of the first user, the transaction data to a merchant icon, based on the merchant associated with the transaction, and a badge icon, based on the transaction category;
• assigning, in the graphical user interface and based on the transaction data, at least one of a number of loyalty points to the merchant icon or a number of transaction points to the badge icon;
• determining at least one of:
• whether a total number of loyalty points associated with the merchant icon exceeds a first threshold;
• or
• whether a total number of transaction points associated with the badge icon exceeds a second threshold;
• generating a reward for the first user when at least one of the first or second thresholds is exceeded;
• requesting, via the graphical user interface, permission from the first user to display, on the social media account of the first user, information associated with the generated reward;
• transmitting the information to the social media account of the first user for display after the permission is granted;
• and
• assigning, in the graphical user interface, additional loyalty points or transaction points to the merchant icon after the permission is granted.

A system for providing rewards to a user, comprising:

• at least one memory storing instructions;
• and
• at least one processor executing the instructions to perform operations comprising:
• receiving, from a social networking site, encrypted data associated with a social media account of a first user;
• linking a loyalty profile of the first user to the social media account of the first user;
• receiving transaction data associated with a purchase made by the first user;
• determining, based on the transaction data, a merchant associated with the transaction data and a transaction category associated with the transaction data;
• assigning, in a graphical user interface associated with the loyalty profile of the first user, the transaction data to a merchant icon, based on the merchant associated with the transaction, and a badge icon, based on the transaction category;
• assigning, in the graphical user interface and based on the transaction data, at least one of a number of loyalty points to the merchant icon or a number of transaction points to the badge icon;
• determining at least one of:
• whether a total number of loyalty points associated with the merchant icon exceeds a first threshold;
• or
• whether a total number of transaction points associated with the badge icon exceeds a second threshold;
• generating a reward for the first user when at least one of the first or second thresholds is exceeded;
• requesting, via the graphical user interface, permission from the first user to display, on the social media account of the first user, information associated with the generated reward;
• transmitting the information to the social media account of the first user for display after the permission is granted;
• and
• assigning, in the graphical user interface, additional loyalty points or transaction points to the merchant icon after the permission is granted.