Systems and methods for generating skin tone profiles

A system, comprising:

• a digital camera;
• a memory storing instructions;
• a processor coupled to the memory and configured by the instructions to at least:
• obtain a reference image depicting at least one reference color;
• calibrate parameters of the digital camera based on the at least one reference color;
• capture, by the digital camera, a digital image of an individual utilizing the calibrated parameters;
• define a region of interest in a facial region of the individual depicted in the digital image captured by the digital camera;
• generate a skin tone profile for pixels within the region of interest;
• and
• display a predetermined makeup product recommendation based on the skin tone profile.

A non-transitory computer-readable storage medium storing instructions to be implemented by a computing device having a processor, wherein the instructions, when executed by the processor, cause the computing device to at least:

• obtain a reference image depicting at least one reference color;
• calibrate parameters of a digital camera based on the at least one reference color;
• capture, by the digital camera, a digital image of an individual utilizing the calibrated parameters;
• define a region of interest in a facial region of the individual depicted in the digital image captured by the digital camera;
• and
• generate a skin tone profile for pixels within the region of interest;
• and
• display a predetermined makeup product recommendation based on the skin tone profile.