Application recommendation method and apparatus, and server

An application recommendation apparatus, comprising:

• at least one memory configured to store computer program code;
• and
• at least one processor configured to access the computer program code comprising:
• friend determining code configured to cause the at least one processor to determine at least one target friend among a plurality of friends of a target user;
• interaction characteristic obtaining code configured to cause the at least one processor to obtain social interaction characteristics between the target user and the at least one target friend;
• first impact determining code configured to cause the at least one processor to determine, based on a pre-trained friend impact prediction model of a target application and social interaction characteristics between the target user and the at least one target friend, a first impact of the at least one target friend on registration of the target user in the target application;
• recommendation score determining code configured to cause the at least one processor to determine a recommendation score corresponding to the target user and the target application according to the first impact of the at least one target friend on registration of the target user in the target application;
• and
• recommendation code configured to cause the at least one processor to perform application recommendation according to the recommendation score.

An application recommendation server, comprising:

• at least one memory configured to store computer program code;
• and
• at least one processor configured to access the at least one memory and operate according to the computer program code comprising:
• friend determining code configured to cause the at least one processor to determine at least one target friend among a plurality of friends of a target user;
• interaction characteristic obtaining code configured to cause the at least one processor to obtain social interaction characteristics between the target user and the at least one target friend;
• first impact determining code configured to cause the at least one processor to determine, based on a pre-trained friend impact prediction model of a target application and the social interaction characteristics between the target user and the at least one target friend, a first impact of the at least one target friend on registration of the target user in the target application;
• recommendation score determining code configured to cause the at least one processor to determine a recommendation score corresponding to the target user and the target application according to the first impact of the at least one target friend on registration of the target user in the target application;
• and
• recommendation code configured to cause the at least one processor to perform application recommendation according to the recommendation score.