Systems, methods, and apparatuses for social gifting

A method comprising:

• receiving user data from an external device;
• communicating with a social gifting application server to receive information regarding a request from a first user to give a gift to a second user;
• storing data regarding the user data in an internal database;
• determining, based on predetermined rules and the user data, a first user score for the first user and a second user score for the second user;
• comparing the first user score to a first baseline passing score;
• comparing the second user score to a second baseline passing score;
• and
• notifying the social gifting application server of the results of the comparing steps.

A system comprising:

• a social gifting application server configured to receive a request from a first user to give a gift to a second user;
• and
• a social gifting rewards engine server in communication with the social gifting application server via a network, the social gifting rewards engine server including:
• a communication interface configured to receive user data from an external device and configured to communicate with the social gifting application server to receive information regarding the request from the first user to give the gift to the second user;
• a scoring module configured to determine, based on predetermined rules and the user data, a first user score for the first user and a second user score for the second user, compare the first user score to a first baseline passing score, and compare the second user score to a second baseline passing score;
• and
• an output reporting module configured to notify the social gifting application of the results of the scoring module.