Dynamic advertisement insertion and monitoring

A method comprising:

• receiving notification of an advertisement to insert in a window of a video stream transmitted over a channel;
• inserting the advertisement into the window of the video stream, the video stream communicated over the channel to multiple communication devices;
• and
• monitoring the multiple communication devices to detect which of the communication devices discontinues receiving the video stream during the window of time.

A system comprising:

• monitor hardware operable to monitor for presence of a window in a video stream in which to insert an advertisement, the video stream viewed by multiple viewers tuned to receive the video stream;
• and
• content distribution hardware operable to:
• i) identify attributes of the multiple viewers receiving the video stream;
• ii) select a particular advertisement amongst multiple advertisements to insert in the window based on the attributes of the multiple viewers;
• and
• iii) insert the particular advertisement in the window.

Computer-readable storage hardware having instructions stored thereon, the instructions, when carried out by computer processor hardware, cause the computer processor hardware to:

• detect a window in a video stream in which to insert an advertisement, the video stream viewed by multiple viewers receiving the video stream;
• provide notification of the window to advertisement management hardware;
• communicate attributes of the viewers receiving the video stream to the advertisement manager hardware, the advertisement manager hardware operable to select a particular advertisement amongst multiple advertisements to insert in the window based on the attributes of the multiple viewers;
• and
• receive a response from the advertisement management hardware, the response indicating the particular advertisement to insert in the window.