Directing user focus in 360 video consumption

An apparatus, comprising:

• a processor;
• and
• a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations, comprising:
• obtaining media content;
• obtaining an identification of a plurality of points of interest in the media content;
• receiving a first request from first equipment of a first user to view the media content;
• obtaining first information about the first user;
• identifying a first set of highlight points by determining which of the points of interest in the media content would be of interest to the first user based on the first information;
• modifying the media content to create first highlighted content, the first highlighted content being the media content modified to draw attention of the first user to the first set of highlight points therein;
• receiving a second request from second equipment of a second user to view the media content;
• obtaining second information about the second user;
• identifying a second set of highlight points by determining which of the points of interest in the media content would be of interest to the second user based on the second information;
• modifying the media content to create second highlighted content, the second highlighted content being the media content modified to draw attention of the second user to the second set of highlight points therein;
• presenting the first highlighted content to the first equipment and the second highlighted content to the second equipment;
• tracking a first line of sight of the first user;
• updating the first information based on the tracking the first line of sight;
• tracking a second line of sight of the second user;
• and
• updating the second information based on the tracking the second line of sight.

A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:

• obtaining media content;
• obtaining an identification of a plurality of points of interest in the media content;
• receiving a request from equipment of a user to view the media content;
• obtaining information about the user;
• identifying a degrade point from the points of interest that conflicts with the information about the user;
• identifying a highlight point based on the information about the user;
• modifying the media content to create highlighted content, the highlighted content being the media content modified to attract attention of the user to the highlight point and drive the attention of the user away from the degrade point;
• presenting the highlighted content to the equipment of the user;
• tracking a line of sight of the user;
• and
• updating the information based on the tracking the line of sight.