US 2019/0356746 A1 · Providing Fallback Results With A Front End Server

Abstract

Browser requests are received and data included in it is added to a vector. If explicit identification information (username, cookie data, etc.) is present, the vector is associated with a pre-existing user record, which is then updated. If not, candidate user records may be identified according to correspondence with values in the vector. Candidate vectors may be eliminated by identifying inconsistency in OS, device, and browser information. Probability assigned to each candidate vector may be adjusted, e.g., reduced, in response to inconsistency in other data relating to a browser. Personalized results are generated based on collected data for a user if possible. If not possible, fallback results are provided by a front end server based on values provided in a browser request matching entries in a fallback database accessed by the front end server. Default results may be provided where the fallback database does not provide a result.

Claims20

Dependent claims

A system comprising one or more processing devices and one or more memory devices operably coupled to the one or more processing devices, the one or more memory devices storing executable code effective to cause the one or more processing devices to:

receive a first browser request from a user, the browser request including one or more first values;
attempt to obtain a personalized result for a user corresponding to the one or more first values from a back end server;
and
when the back end server fails to provide the personalized result, return a fallback result to the browser.

1 more element

A method comprising one or more processing devices and one or more memory devices operably coupled to the one or more processing devices, the one or more memory devices storing executable code effective to cause the one or more processing devices to:

receiving, by a first computing device comprising one or more processing devices and one or more memory devices operably coupled to the one or more processing devices a first browser request from a user, the browser request including one or more first values;
attempting, by the first computing device, to obtain a personalized result for a user corresponding to the one or more first values from a back end server;
and
when the back end server fails to provide the personalized result, returning, by the first computing device, a fallback result to the browser along with content referenced in the browser request.

1 more element

Dependencies are inferred from the claim text.

Providing Fallback Results With A Front End Server

Life of this patent

Providing Fallback Results With A Front End Server

Life of this patent

Abstract

Claims20