Terminal application content evaluating method and device

A terminal application content evaluating device, comprising a memory and a processor, wherein the processor executes the following steps:

• performing content configuration of multiple levels for a terminal application, and injecting an encoded value of content in the lowest level into a content attribute of the terminal application;
• collecting access data of the terminal application, the access data comprising a user identifier of an accessing user and an encoded value corresponding to the accessed content;
• storing the access data in a distributed message queue;
• performing real-time calculation and analysis of the access data to obtain an analysis index of each level;
• evaluating the content of the terminal application according to the analysis index of each level.