Service discovery with beacons having ranked neighboring services

A computing device, comprising:

• communications circuitry, comprising circuitry to:
• receive communications with a first Bluetooth Low Energy (BLE) beacon and a second BLE beacon;
• and
• conduct communications with a network server via a wide area network connection;
• and
• processing circuitry to:
• process data from the first BLE beacon and the second BLE beacon, to identify a first Uniform Resource Locator (URL) of a first service advertised from the first BLE beacon, and a second URL of a second service advertised from the second BLE beacon;
• process data from the network server, the data comprising ranking information for the first service being advertised at the first URL and the second service being advertised at the second URL;
• and
• generate a display including links to the first and second URLs of the corresponding first and second services, wherein an ordering of the links in the display is based at least in part on the ranking information.

A method for discovering services performed by a mobile computing device, the method comprising:

• processing, at the mobile computing device, data from a first Bluetooth Low Energy (BLE) beacon and a second BLE beacon, the first BLE beacon to advertise a first Uniform Resource Locator (URL) of a first service, and the second BLE beacon to advertise a second URL of a second service;
• obtaining data, from a network server, the data comprising ranking information for the first service being advertised at the first URL and the second service being advertised at the second URL;
• and
• generating, by the mobile computing device, a display including links to the first and second URLs of the corresponding first and second services, wherein an ordering of the links in the display is based at least in part on the ranking information.