Viewer-interactive enhanced video advertisements

A method comprising:

• receiving, by a computing device, a data transport stream having at least one uniquely identified token along with one or more clickable moments inserted in one or more elementary data stream components of a said data transport stream;
• displaying, on a user interface of the computing device, said data transport stream to one or more users, wherein said one or more clickable moments are displayed, in real-time, along with said data transport stream;
• and
• transmitting, by the computing device, in real-time, one or more user interactions of the users, responsive to clicking on the user interface by said users while said one or more clickable moments are being displayed, to one or more repositories.

A computing device, comprising

• a non-transitory storage device having embodied therein one or more routines operable to enhance user interaction experience with a data transport stream displayed as advertisements on one or more electronic devices;
• and
• one or more processors coupled to the non-transitory storage device and operable to execute the one or more routines, wherein the one or more routines include:
• a user interaction engine, which when executed by the one or more processors:
• embeds at least one uniquely identified token along with one or more clickable moments in one or more elementary data stream components of a said data transport stream;
• displays, on a user interface of said one or more electronic devices, said data transport stream to one or more users, wherein said one or more clickable moments are displayed, in real-time, along with said data transport stream;
• and
• receives, in real-time, one or more user interactions of the users responsive to clicking on the user interface by said users while said one or more clickable moments are being displayed;
• and
• utilize said one or more user interactions of the users to enhance one or more user requirements in future data transport stream.

A method comprising:

• embedding, by a computing device, at least one uniquely identified token along with one or more clickable moments in one or more elementary data stream components of a said data transport stream;
• displaying, on a user interface of said one or more electronic devices, said data transport stream to one or more users, wherein said one or more clickable moments are displayed, in real-time, along with said data transport stream;
• receiving, in real-time, one or more user interactions of the users responsive to clicking on the user interface by said users while said one or more clickable moments are being displayed;
• and
• utilizing said one or more user interactions of the users to enhance one or more user requirements in future data transport stream.