US 2019/0319912 A1 · TAILORING EFFECTIVE COMMUNICATION WITHIN COMMUNITIES

Abstract

Approaches presented herein enable tailoring messages to enhance sharing and resonance based on a community fingerprint and a key influencer. More specifically, a message to be directed to members of an online social community is received. Members of the social community who influence the social community and their likelihood to re-share messages are identified. A re-share fingerprint for the identified influencer is generated that maps the influencer's likelihood to re-share content. A communications fingerprint of the community is also created using an amalgamation of the communication patterns and styles of individual members of the community. The received message is optimized to most effectively target the message to the online social community and to solicit a desired response from the community based on the community communication fingerprint. The optimized message can then be forwarded to the online social community.

Claims20

Dependent claims

A computer-implemented method for tailoring messages to enhance sharing and resonance based on a community fingerprint and a key influencer, the computer-implemented method comprising:

receiving a message directed to members of an online community;
identifying a set of key influencers based on a node analysis of a plurality of messages between the members of the online community, the set of key influencers being members of the online community;
generating a set of re-share fingerprints for the set of identified key influencers;
optimizing the received message for at least a subset of the community that is influenced by at least one key influencer of the set of identified key influencers based on a community communication fingerprint comprising a weighted average of the re-share fingerprint of the at least one key influencer and re-share fingerprints of other members of the online community;
and
forwarding the optimized message to the at least a subset.

3 more elements

A computer system for tailoring messages to enhance sharing and resonance based on a community fingerprint and a key influencer, the computer system comprising:

a memory medium comprising program instructions;
a bus coupled to the memory medium;
and
a processor, for executing the program instructions, coupled to a message tailoring tool via the bus that when executing the program instructions causes the system to:
receive a message directed to members of an online community;
identify a set of key influencers based on a node analysis of a plurality of messages between the members of the online community, the set of key influencers being members of the online community;
generate a set of re-share fingerprints for the set of identified key influencers;
optimize the received message for at least a subset of the community that is influenced by at least one key influencer of the set of identified key influencers based on a community communication fingerprint comprising a weighted average of the re-share fingerprint of the at least one key influencer and re-share fingerprints of other members of the online community;
and
forward the optimized message to the at least a subset.

7 more elements

A computer program product for tailoring messages to enhance sharing and resonance based on a community fingerprint and a key influencer, the computer program product comprising a computer readable storage device, and program instructions stored on the computer readable storage device, to:

receive a message directed to members of an online community;
identify a set of key influencers based on a node analysis of a plurality of messages between the members of the online community, the set of key influencers being members of the online community;
generate a set of re-share fingerprints for the set of identified key influencers;
optimize the received message for at least a subset of the community that is influenced by at least one key influencer of the set of identified key influencers based on a community communication fingerprint comprising a weighted average of the re-share fingerprint of the at least one key influencer and re-share fingerprints of other members of the online community;
and
forward the optimized message to the at least a subset.

3 more elements

Dependencies are inferred from the claim text.

Tailoring effective communication within communities

Life of this patent

Tailoring effective communication within communities

Life of this patent

Abstract

Claims20