Confusion reduction in an online social network

A computer program product comprising:

• a computer readable storage medium readable by a processing circuit and storing instructions for execution by the processing circuit for performing a method comprising:
• identifying elements in social media message content;
• determining, based on the identified elements, a plurality of different candidate audiences to which the social media message content is potentially targeted, each candidate audience of the plurality of difference candidate audiences ascertained based on a respective corresponding contextual understanding, of a plurality of different contextual understandings, given to the social media message content;
• indicating to a user the plurality of candidate audiences and, for each candidate audience of the plurality of different candidate audiences, a suggested one or more additional elements to apply to the social media message content to provide additional context for the social media message content and thereby tailor the social media message content to an audience of the plurality of different candidate audiences and corresponding contextual understanding;
• and
• modifying the social media message content with the one or more additional elements for a target audience of the plurality of different candidate audiences, the modifying adding the one or more additional elements to the social media message content and targeting the social media message content to the target audience.

A computer system comprising:

• a memory;
• and
• a processor in communication with the memory, wherein the computer system is configured to perform a method, the method comprising:
• identifying elements in social media message content;
• determining, based on the identified elements, a plurality of different candidate audiences to which the social media message content is potentially targeted, each candidate audience of the plurality of difference candidate audiences ascertained based on a respective corresponding contextual understanding, of a plurality of different contextual understandings, given to the social media message content;
• indicating to a user the plurality of candidate audiences and, for each candidate audience of the plurality of different candidate audiences, a suggested one or more additional elements to apply to the social media message content to provide additional context for the social media message content and thereby tailor the social media message content to an audience of the plurality of different candidate audiences and corresponding contextual understanding;
• and
• modifying the social media message content with the one or more additional elements for a target audience of the plurality of different candidate audiences, the modifying adding the one or more additional elements to the social media message content and targeting the social media message content to the target audience.