Media item attachment system

A system comprising:

• a memory;
• and
• at least one hardware processor couple to the memory and comprising instructions that cause the system to perform operations comprising:
• accessing a first media item at a client device;
• receiving a selection of a second media item from the client device, the second media item including an address that locates the second media item;
• generating a graphical icon based on the second media item in response to the selection of the second media item;
• assigning the address that locates the second media item to the graphical icon;
• and
• generating a data object based on the first media item and the graphical icon, the data object comprising a presentation of the first media item that includes a display of the graphical icon at a position within the presentation of the first media item.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations including:

• accessing a first media item at a client device;
• receiving a selection of a second media item from the client device, the second media item including an address that locates the second media item;
• generating a graphical icon based on the second media item in response to the selection of the second media item;
• assigning the address that locates the second media item to the graphical icon;
• and
• generating a data object based on the first media item and the graphical icon, the data object comprising a presentation of the first media item that includes a display of the graphical icon at a position within the presentation of the first media item.