Advertising System and Method
AssigneeMediagistic, Inc.
InventorsBrantley Smith, Peter Guenther
Life of this patent
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Abstract
An advertising system includes at least one source of dynamic data (e.g., weather, sport scores, airline prices/availability . . . ) and an advertisement (e.g., an advertisement for a product or service). Software running on a processor receives the dynamic data from the at least one source of dynamic data, analyzes the dynamic data as related to the advertisement, and determines a priority for the advertisement. The software then controls placement of the advertisement based upon the priority. In some embodiments, the advertisement is modified based upon the dynamic data and/or includes some part of the dynamic data.
Claims20
An advertising system comprising:
- at least one source of dynamic data;
- an advertisement;
- software running on a processor receives the dynamic data from the at least one source of dynamic data and analyzes the dynamic data as related to the advertisement and determines a priority;
- and
- the software then controls placement of the advertisement based upon the priority.
A method of advertising comprising:
- receiving dynamic data from a data source;
- determining a priority based upon the dynamic data and a marketing campaign;
- and
- adjusting a frequency of presentation of an advertisement based upon the priority.
Program instructions tangibly embodied in a non-transitory storage medium comprising at least one instruction configured to implement a system for advertising, wherein the at least one instruction comprises:
- computer readable instructions executed by a processor of a computer causing the computer to request dynamic data from at least one data source over a communications network;
- computer readable instructions executed by the processor causing the computer to calculate a priority based upon the dynamic data;
- computer readable instructions executed by the processor causing the computer to control a frequency of presentation of an advertisement based upon the priority.
Dependencies are inferred from the claim text.