Automated deal guide user interface

A method for programmatically generating a promotion configured for automated approval from a promotion and marketing service via a graphical user interface (GUI), the GUI configured to receive input, prompt access to a server that is configured to perform a series of determinations based on the input, provide particular options back to the GUI, and present the particular options as selectable tiles, the method comprising:

• providing, via a display at a merchant device, a first graphical user interface (GUI) configured to receive input;
• receiving input, via the first GUI, the input comprising information indicative of a service offered by a merchant;
• providing the information indicative of the service offered by the merchant to a server;
• causing the server to retrieve, from a structure database, a plurality of promotion option structures associated with the service offered by the merchant, each of the plurality of promotion options structures comprising potential configurations that are pre-approved for automated approval, the automated approval determined utilizing a historical database comprising historical information regarding an efficacy of previously offered promotions,
• wherein each of the plurality of promotion option structures correspond to multiple promotion options, such that at least two promotion options present a same concept to a user, despite using distinct language, and
• wherein no two promotion option structures present the same concept;
• providing, via the display now presenting an updated GUI, a plurality of tiles, each of the plurality of tiles being distinct and configured to be selected, wherein each of the plurality of tiles are indicative of the retrieved one or more promotion option structures,
• wherein each tile includes at least one option and the descriptor associated with each included option,
• wherein each of the one or more tiles is generated using term equivalencies identified for normalization and feature extraction and the region, peer-group, and market-segments in which specific terms are used,
• wherein providing, via the updated GUI, the plurality of tiles includes:
• enabling editing of a descriptor associated with each of the plurality of tiles, by presenting a list of available selections;
• receiving one or more tile selections via the first GUI;
• confirming that the one or more tile selections and the edited descriptor correspond to a configuration that is pre-approved for automated approval;
• and
• providing a window within the updated GUI configured to display a message indicative of a pre-approval.

An apparatus for programmatically generating a promotion configured for automated approval from a promotion and marketing service via a graphical user interface (GUI), the GUI configured to receive input, prompt access to a server that is configured to perform a series of determinations based on the input, provide particular options back to the GUI, and present the particular options as selectable tiles, the apparatus comprising a processor and a memory, the memory storing computer program code that, when executed by the processor, causes the apparatus to:

• provide, via a display at a merchant device, a first graphical user interface (GUI) configured to receive input;
• receive input, via the first GUI, the input comprising information indicative of a service offered by a merchant;
• provide the information indicative of the service offered by the merchant to a server;
• cause the server to retrieve, from a structure database, a plurality of promotion option structures associated with the service offered by the merchant, each of the plurality of promotion options structures comprising potential configurations that are pre-approved for automated approval, the automated approval determined utilizing a historical database comprising historical information regarding an efficacy of previously offered promotions,
• wherein each of the plurality of promotion option structures correspond to multiple promotion options, such that at least two promotion options present a same concept to a user, despite using distinct language, and
• wherein no two promotion option structures present the same concept;
• provide, via the display now presenting an updated GUI, a plurality of tiles, each of the plurality of tiles being distinct and configured to be selected, wherein each of the plurality of tiles are indicative of the retrieved one or more promotion option structures,
• wherein each tile includes at least one option and the descriptor associated with each included option,
• wherein each of the one or more tiles is generated using term equivalencies identified for normalization and feature extraction and the region, peer-group, and market-segments in which specific terms are used,
• wherein providing, via the updated GUI, the plurality of tiles includes:
• enabling editing of a descriptor associated with each of the plurality of tiles, by presenting a list of available selections;
• receive one or more tile selections via the first GUI;
• confirm that the one or more tile selections and the edited descriptor correspond to a configuration that is pre-approved for automated approval;
• and
• provide a window within the updated GUI configured to display a message indicative of a pre-approval.

A computer program product for programmatically generating a promotion configured for automated approval from a promotion and marketing service via a graphical user interface (GUI), the GUI configured to receive input, prompt access to a server that is configured to perform a series of determinations based on the input, provide particular options back to the GUI, and present the particular options as selectable tiles, the computer program product comprising a non-transitory computer-readable storage medium storing computer program code that, when executed by an apparatus, causes the apparatus to:

• provide, via a display at a merchant device, a first graphical user interface (GUI) configured to receive input;
• receive input, via the first GUI, the input comprising information indicative of a service offered by a merchant;
• provide the information indicative of the service offered by the merchant to a server;
• cause the server to retrieve, from a structure database, a plurality of promotion option structures associated with the service offered by the merchant, each of the plurality of promotion options structures comprising potential configurations that are pre-approved for automated approval, the automated approval determined utilizing a historical database comprising historical information regarding an efficacy of previously offered promotions,
• wherein each of the plurality of promotion option structures correspond to multiple promotion options, such that at least two promotion options present a same concept to a user, despite using distinct language, and
• wherein no two promotion option structures present the same concept;
• provide, via the display now presenting an updated GUI, a plurality of tiles, each of the plurality of tiles being distinct and configured to be selected, wherein each of the plurality of tiles are indicative of the retrieved one or more promotion option structures,
• wherein each tile includes at least one option and the descriptor associated with each included option,
• wherein each of the one or more tiles is generated using term equivalencies identified for normalization and feature extraction and the region, peer-group, and market-segments in which specific terms are used,
• wherein providing, via the updated GUI, the plurality of tiles includes:
• enabling editing of a descriptor associated with each of the plurality of tiles, by presenting a list of available selections;
• receive one or more tile selections via the first GUI;
• confirm that the one or more tile selections and the edited descriptor correspond to a configuration that is pre-approved for automated approval;
• and
• provide a window within the updated GUI configured to display a message indicative of a pre-approval.