Mobile application usage-based revenue targeting systems and methods

A method comprising:

• obtaining, by the server computing device and for a mobile application, mobile application usage parameters in connection with a set of users;
• determining, by the server computing device, a set of numeric usage scores comprising a numeric usage score for each user of the set, the numeric usage score is determined for a user using the usage parameters associated with the user and indicates an interaction level of the user with the mobile application, the interaction level determined in part by tracking system parameters of the system running the mobile application;
• selecting, by the server computing device, one or more users from the set of users based on the numeric usage score determined for each user of the set;
• associating, by the server computing device, the one or more selected users with a persona;
• obtaining, via the server computing device, advertising content associated with the persona;
• and
• causing, via the server computing device, the advertising content to be communicated over an electronic communications network to a user computing device associated with a user of the one or more users.

A non-transitory computer-readable storage medium tangibly encoded with computer-executable instructions that when executed by a processor associated with a computing device perform a method comprising:

• obtaining, for a mobile application, mobile application usage parameters in connection with a set of users;
• determining a set of numeric usage scores comprising a numeric usage score for each user of the set, the numeric usage score is determined for a user using the usage parameters associated with the user and indicates an interaction level of the user with the mobile application, the interaction level is determined in part by tracking system parameters of the system running the mobile application;
• selecting one or more users from the set of users based on the numeric usage score determined for each user of the set;
• associating the one or more selected users with a persona;
• obtaining advertising content associated with the persona;
• and
• causing the advertising content to be communicated over an electronic communications network to a user computing device associated with a user of the one or more users.

A computing device comprising:

• a processor;
• a non-transitory storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising:
• obtaining logic executed by the processor for obtaining, for a mobile application, mobile application usage parameters in connection with a set of users;
• determining logic executed by the processor for determining a set of numeric usage scores comprising a numeric usage score for each user of the set, the numeric usage score is determined for a user using the usage parameters associated with the user and indicates an interaction level of the user with the mobile application, the interaction level is determined in part by tracking system parameters of the system running the mobile application;
• selecting logic executed by the processor for selecting one or more users from the set of users based on the numeric usage score determined for each user of the set;
• associating logic executed by the processor for associating the one or more selected users with a persona;
• obtaining logic executed by the processor for obtaining advertising content associated with the persona;
• and
• causing logic executed by the processor for causing the advertising content to be communicated over an electronic communications network to a user computing device associated with a user of the one or more users.