US 2019/0318372 A1 · SHOPPING TIME ALLOCATED TO PRODUCT EXPOSURE IN A SHOPPING ENVIRONMENT

Abstract

A method for evaluating effective product visibility in a physical shopping environment including multiple products is provided. The method includes, in a data capture phase, counting a total number of shoppers for a period of time. For a first sample of shoppers, trip length is monitored to determine an average trip length. A second sample of shoppers is audited, and a viewing vector of audited shoppers is determined at each display visited. Displays visited are assigned at least one product category. In a following product category visibility analysis phase, from a total number of shoppers and the average trip length, the total shopping time for the physical shopping environment is calculated. The total shopping time is allocated to each viewing vector of audited shoppers to determine allocated time. From allocated time and the viewing vectors, an exposure value of the product category is determined. Non-display exposure values are also determinable.

Claims20

Dependent claims

A method for evaluating effective product visibility in a physical shopping environment including multiple products, the method comprising:

in a data capture phase:
counting a total number of shoppers in the physical shopping environment for a period of time;
for a first sample of shoppers, monitoring trip length to determine an average trip length for the physical shopping environment;
for a second sample of shoppers, auditing the second sample of shoppers in the physical shopping environment to determine, at each display visited by an audited shopper, a viewing vector of the audited shopper;
and
assigning at least one product category to each display visited by the audited shoppers;
following the data capture phase, a product category visibility analysis phase comprising:
from the total number of shoppers and the average trip length, calculating a total shopping time for the physical shopping environment;
allocating the total shopping time to each viewing vector of the audited shoppers to determine allocated time;
and
from the allocated time and the viewing vectors, determining an exposure value of the product category.

8 more elements

A system for evaluating effective product visibility in a physical shopping environment including multiple products, the system comprising:

a first sensor system configured to detect a first sample of shoppers entering and exiting the physical shopping environment, recording a total number of shoppers in the physical shopping environment for a period of time;
a second sensor system configured to record a second sample of shoppers visiting displays in the physical shopping environment;
and
a computing device including a processor configured to:
determine, from data output by the first sensor system, an amount of time each shopper in the first sample of shoppers is in the physical shopping environment and an average trip length for the physical shopping environment;
determine, from the total number of shoppers and the average trip length, a total shopping time for the physical shopping environment;
using data input to the system including viewing vectors for audited shoppers in the recorded second sample of shoppers visiting displays in the physical shopping environment and product categories for displays visited by the audited shoppers, allocate the total shopping time to each viewing vector of the audited shoppers to determine allocated time;
and
from the allocated time and the viewing vectors, determine an exposure value of the product category.

6 more elements

Dependencies are inferred from the claim text.

Shopping time allocated to product exposure in a shopping environment

Life of this patent

Shopping time allocated to product exposure in a shopping environment

Life of this patent

Abstract

Claims20