A non-transitory machine-readable storage medium on which a computer program is stored, the computer program for estimating a direction of view of an occupant of a vehicle, the computer program, when executed by a processor, causing the processor to perform:
- ascertaining a head fixation position of a head of the vehicle occupant, which terminates a current head movement of the head, using sensor data concerning an angular speed of the current head movement;
- and
- combining the head fixation position and a head movement gain parameter to estimate the direction of view of the vehicle occupant, the head movement gain parameter being a function of a head movement pattern individual for a vehicle occupant during a visual fixing of an object.