Digital Overlay Offers On Connected Media Devices

A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising:

• receiving, at a computing system:
• media content from a broadcast stream to be streamed to a client media device, and
• available offers from at least one offer provider of an offer distribution network;
• identifying, by the computing system, using automatic content recognition, media content metadata related to the media content;
• determining, by the computing system, using the identified media content metadata, that an offer of the available offers is a direct offer or an indirect offer;
• and
• responsive to determining that the offer of the available offers is a direct offer or an indirect offer, automatically delivering, by the computing system, the offer to the client media device for display by the client media device during streaming of the media content.

A computing system configured to perform a set of acts comprising:

• receiving:
• media content from a broadcast stream to be streamed to a client media device, and
• available offers from at least one offer provider of an offer distribution network;
• identifying, using automatic content recognition, media content metadata related to the media content;
• determining, using the identified media content metadata, that an offer of the available offers is a direct offer or an indirect offer;
• and
• responsive to determining that the offer of the available offers is a direct offer or an indirect offer, automatically delivering the offer to the client media device for display by the client media device during streaming of the media content.