Custom back-end functionality in an online website building environment

An online website building system configured to permit website builders to add back-end functionality to a centrally hosted website, the centrally hosted website including web pages indexable by a search engine, the system comprising:

• an online database configured to:
• store a library of website building elements for configuring a front-end of an indexable web page;
• and
• at least one processor configured to:
• receive a selection, from a user, of a website building element for constructing the front-end of the indexable webpage;
• automatically access, based on rules stored in the online database, code associated with the website building element selected by the user, and transmit the code to the user;
• receive, from the user, a programmable event configured by the user for activating user-editable code, wherein the user-editable code is configured to provide dynamic customized back-end functionality associated with the indexable webpage;
• receive user edits to the user-editable code for implementing the dynamic customized back-end functionality associated with the programmable event;
• store the edited user-editable code in a code storage system in communication with the online database;
• and
• in response to a trigger associated with the programmable event, execute the edited user-editable code for implementing the dynamic customized back-end functionality.

A computer-implemented method for online website building using customized back-end functionality, the method comprising:

• storing, in an online database, a library of website building elements for configuring a front-end of an indexable web page;
• receiving a selection, from a user, of a website building element for constructing the front-end of the indexable webpage;
• automatically accessing, based on rules stored in the online database, code associated with the website building element selected by the user, and transmitting the code to the user;
• receiving, from the user, a programmable event configured by the user for activating user-editable code, wherein the user-editable code is configured to provide dynamic customized back-end functionality associated with the indexable webpage;
• receiving user edits to the user-editable code for implementing the dynamic customized back-end functionality associated with the programmable event;
• storing the edited user-editable code in a code storage system in communication with the online database;
• and
• in response to a trigger associated with the programmable event, executing the edited user-editable code for implementing the dynamic customized back-end functionality.

An online website building system configured to permit website builders to add back-end functionality to a centrally hosted website, the centrally hosted website including web pages indexable by a search engine, the system comprising at least one hardware-based processor configured to execute instructions, the instructions being configured to perform operations comprising:

• receive a selection, from a user, of a website building element for constructing a front-end of an indexable webpage, the user selection being made by the user in a unified interface providing the user access to both the website building element and dynamic customized back-end functionality associated with the indexable webpage;
• automatically access, based on rules stored in an online database, code associated with the website building element selected by the user, and transmit the code to the user;
• enable, via the unified interface, the user to configure a programmable event for activating user-editable code providing dynamic customized back-end functionality associated with the indexable webpage;
• receive, via the unified interface, user edits to the user-editable code for implementing the dynamic customized back-end functionality associated with the programmable event;
• and
• in response to a trigger associated with the programmable event, execute the edited user-editable code for implementing the dynamic customized back-end functionality.

A computer-implemented method for online website building, comprising:

• receiving a selection, from a user, of a website building element for constructing a front-end of an indexable webpage, the user selection being made by the user in a unified interface providing the user access to both the website building element and dynamic customized back-end functionality associated with the indexable webpage;
• automatically accessing, based on rules stored in an online database, code associated with the website building element selected by the user, and transmitting the code to the user;
• enabling, via the unified interface, the user to configure a programmable event for activating user-editable code providing dynamic customized back-end functionality associated with the indexable webpage;
• receiving, via the unified interface, user edits to the user-editable code for implementing the dynamic customized back-end functionality associated with the programmable event;
• and
• in response to a trigger associated with the programmable event, executing the edited user-editable code for implementing the dynamic customized back-end functionality.