Spatial audio based advertising in virtual or augmented reality video streams
AssigneeLivelike Inc.
InventorAdrian Curiel
Life of this patent
Estimating the term…
Abstract
Spatial audio-based advertising in VR video streams is provided. In various embodiments, a spatial audio cue is played to a user. The spatial audio cue has an apparent position in a virtual environment. The user's field of view is tracked towards the apparent position of the audio cue. Sponsored content is displayed to the user at about the apparent position of the audio cue.
Claims18
A method comprising:
- playing a spatial audio cue to a user, the spatial audio cue having an apparent position in a virtual environment;
- tracking a field of view of the user towards the apparent position of the audio cue;
- displaying sponsored content to the user in the virtual environment at about the apparent position of the audio cue.
A computer program product for spatial audio-based advertising, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a processor to cause the processor to perform a method comprising:
- playing a spatial audio cue to a user, the spatial audio cue having an apparent position in a virtual environment
- tracking the user's field of view towards the apparent position of the audio cue;
- displaying sponsored content to the user in the virtual environment at about the apparent position of the audio cue.
A system comprising:
- a computing node comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a processor of the computing node to cause the processor to perform a method comprising:
- playing a spatial audio cue to a user, the spatial audio cue having an apparent position in a virtual environment
- tracking the user's field of view towards the apparent position of the audio cue;
- displaying sponsored content to the user in the virtual environment at about the apparent position of the audio cue.
Dependencies are inferred from the claim text.