US 2019/0244254 A1Published application

Sequential Remarketing

AssigneeGoogle Inc.

InventorsJustin Lewis, Ruxandra Georgiana Paun

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Abstract

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for sequential presentation of content. A method includes: receiving a first request for content; identifying a campaign including a first content item for presenting in response to the first request; determining a first time associated with the first request; determining an expiration time associated with a sequential presentation of content items based on presentation of the first content item; receiving a second request for content; after receiving the second request for content, determining whether the expiration time has passed, and when not, determining an amount of time that has elapsed since the first time; and determining a second, different content item to deliver in response to the second request based at least in part on the amount of elapsed time.

Claims20

Dependent claims

A method comprising:

receiving a first request for content from a given user visiting a first resource;
identifying a campaign that includes a sequence of content items and specifies an order in which the sequence of content items are to be delivered to a same user;
determining a first time of the first request;
delivering a first content item from the sequence of content items to the given user in response to the first request;
determining an expiration time that specifies how long after the first time a second content item from the sequence of content items remains eligible for delivery to a subsequent request for content received from the given user;
determining, by one or more computers, a wait time that specifies how much time must elapse between delivery of the first content item from the sequence and delivery of the second content item, wherein the wait time is less than the expiration time;
receiving, by the one or more computers, a second request for content from the given user visiting a different resource at a second time that is after the first time when the given user visited the first resource;
after receiving the second request for content, determining, by the one or more computers, whether the expiration time has passed based on an amount of time that has elapsed between the first time and the second time;
and
responding, by the one or more computers, to the second request, including:
delivering, in response to the second request, the second content item from the sequence of content items to the given user when the wait time has passed and the expiration time has not passed at the second time of the second request for content from the given user visiting the different resource;
and
delivering, in response to the second request, a different content item when either of the expiration time has passed or the wait time has not passed at the second time of the second request for content from the given user visiting the different resource.

10 more elements

A non-transitory computer program product tangibly embodied in a computer-readable storage device and comprising instructions that, when executed by one or more processors, cause the one or more processors to:

receive a first request for content from a given user visiting a first resource;
identify a campaign that includes a sequence of content items and specifies an order in which the sequence of content items are to be delivered to a same user;
determine a first time of the first request;
deliver a first content item from the sequence of content items to the given user in response to the first request;
determine an expiration time that specifies how long after the first time a second content item from the sequence of content items remains eligible for delivery to a subsequent request for content received from the given user;
determine a wait time that specifies how much time must elapse between delivery of the first content item from the sequence and delivery of the second content item, wherein the wait time is less than the expiration time;
receive a second request for content from the given user visiting a different resource at a second time that is after the first time when the given user visited the first resource;
after receiving the second request for content, determine whether the expiration time has passed based on an amount of time that has elapsed between the first time and the second time;
and
respond to the second request, including:
delivering, in response to the second request, the second content item from the sequence of content items to the given user when the wait time has passed and the expiration time has not passed at the second time of the second request for content from the given user visiting the different resource;
and
delivering, in response the second request, a different content item when either of the expiration time has passed or the wait time has not passed at the second time of the second request for content from the given user visiting the different resource.

10 more elements

A system comprising:

one or more processors;
and
one or more memory elements including instructions that when executed cause the one or more processors to:
receive a first request for content from a given user visiting a first resource;
identify a campaign that includes a sequence of content items and specifies an order in which the sequence of content items are to be delivered to a same user;
determine a first time of the first request;
deliver a first content item from the sequence of content items to the given user in response to the first request;
determine an expiration time that specifies how long after the first time a second content item from the sequence of content items remains eligible for delivery to a subsequent request for content received from the given user;
determine a wait time that specifies how much time must elapse between delivery of the first content item from the sequence and delivery of the second content item, wherein the wait time is less than the expiration time;
receive a second request for content from the given user visiting a different resource at a second time that is after the first time when the given user visited the first resource;
after receiving the second request for content, determine whether the expiration time has passed based on an amount of time that has elapsed between the first time and the second time;
and
respond to the second request, including:
delivering, in response to the second request, the second content item from the sequence of content items to the given user when the wait time has passed and the expiration time has not passed at the second time of the second request for content from the given user visiting the different resource;
and
delivering, in response to the second request, a different content item when either of the expiration time has passed or the wait time has not passed at the second time of the second request for content from the given user visiting the different resource.

13 more elements

Dependencies are inferred from the claim text.