Statistical marketing attribution correlation

A system, comprising:

• a communication interface;
• at least one network analytics processor(s) set;
• a computer readable storage medium having computer readable program code embodied therewith, where the computer readable program code when executed on the at least one network analytics processor(s) set causes the at least one network analytics processor(s) set to:
• deploy, to track different server access channels that originate each of a plurality of web access sessions that access information related to a particular Internet-advertised product or service, a distinct session cookie for each web access session that uniquely identifies session tracking information comprising (i) a session identifier of the web access session, and (ii) a session-originating server access channel identifier of a respective one of the different server access channels that originated the web access session;
• and
• capture, via the communication interface from the session tracking information identified within each distinct session cookie in association with placement of an order for the particular Internet-advertised product or service during one of the plurality of web access sessions, integrated server access channel correlation information that documents (a) the different server access channels that originated each of the respective plurality of web access sessions that did not result during the respective web access sessions in the placement of the order and (b) one of the different server access channels that originated the one of the plurality of web access sessions that did result during the respective web access session in the placement of the order.

A computer program product, comprising:

• a computer readable storage medium having computer readable program code embodied therewith, where the computer readable program code when executed on a network analytics computer causes the network analytics computer to:
• deploy, to track different server access channels that originate each of a plurality of web access sessions that access information related to a particular Internet-advertised product or service, a distinct session cookie for each web access session that uniquely identifies session tracking information comprising (i) a session identifier of the web access session, and (ii) a session-originating server access channel identifier of a respective one of the different server access channels that originated the web access session;
• and
• capture, from the session tracking information identified within each distinct session cookie in association with placement of an order for the particular Internet-advertised product or service during one of the plurality of web access sessions, integrated server access channel correlation information that documents (a) the different server access channels that originated each of the respective plurality of web access sessions that did not result during the respective web access sessions in the placement of the order and (b) one of the different server access channels that originated the one of the plurality of web access sessions that did result during the respective web access session in the placement of the order.