System and method for automated enrollment

A system for enrolling an electronic transaction user in an electronic response program without enrollment action by the user comprising:

• an analysis server for analyzing bulk electronic transaction data to determine if the transaction is a transaction from a registered merchant in the response program, the analysis server adapted for:
• selecting the bulk electronic transaction data for a card acceptor identification signal (CAID);
• selecting the bulk electronic transaction data for an acquirer business identification number (BIN);
• analyzing the selected CAID and BIN to determine if the CAID and BIN belong to a registered merchant;
• in response to the CAID and BIN being determined to belong to a registered merchant, communicating the electronic transaction data to an offers platform on an offer server;
• an offer server comprising the offers platform, the offer platform adapted for:
• analyzing the transaction;
• determining if the transaction meets an offer;
• in response to the transaction meeting an offer,
• executing the offer;
• creating modified transaction data to reflect the offer;
• communicating the modified transaction data to at least one of:
• the payment system,
• the user;
• and
• the registered merchant.