Computation of Audience Metrics Focalized on Displayed Content

A computer program product comprising a non-transitory computer readable medium storing a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:

• extract a plurality of salient fragments of a video;
• build a database of the plurality of salient fragments;
• associate a time anchor with a media event;
• retrieve one or more salient fragments of the video from the database of the plurality of salient fragments based on the time anchor;
• generate a focalized visualization based on the one or more salient fragments of the video;
• tag a human subject in the focalized visualization with a unique identifier;
• analyze the focalized visualization based on the time anchor and the unique identifier to generate a behavior score;
• and
• provide the behavior score via the user device.

A system comprising:

• one or more processors;
• and
• a memory, the memory storing instructions which when executed cause the one or more processors to:
• extract a plurality of salient fragments of a video;
• build a database of the plurality of salient fragments;
• associate a time anchor with a media event;
• retrieve one or more salient fragments of the video from the database of the plurality of salient fragments based on the time anchor;
• generate a focalized visualization based on the one or more salient fragments of the video;
• tag a human subject in the focalized visualization with a unique identifier;
• analyze the focalized visualization based on the time anchor and the unique identifier to generate a behavior score;
• and
• provide the behavior score via the user device.