Live Media-Item Transitions

One or more computer-readable non-transitory storage media embodying software that is operable when executed to:

• provide an interface operable to permit a first user to broadcast a live video to one or more client systems of one or more second users;
• and
• in response to receiving an indication that the first user, while broadcasting the live video, selected an option within the interface to display a sponsored content item:
• load the sponsored content item to the one or more client systems of one or more second users during the broadcasting of live video;
• while loading the sponsored content item to the one or more client systems of one or more second users, inform the first user that loading of the sponsored content item is ongoing;
• and
• after loading the sponsored content item to the one or more client systems of one or more second users, inform the one or more second users that display of the sponsored content item to the one or more second users is imminent.

A system comprising:

• one or more processors;
• and
• a memory coupled to the one or more processors, the memory comprising instructions executable by the one or more processors, the one or more processors being operable when executing the instructions to:
• provide an interface operable to permit a first user to broadcast a live video to one or more client systems of one or more second users;
• and
• in response to receiving an indication that the first user, while broadcasting the live video, selected an option within the interface to display a sponsored content item:
• load the sponsored content item to the one or more client systems of one or more second users during the broadcasting of live video;
• while loading the sponsored content item to the one or more client systems of one or more second users, inform the first user that loading of the sponsored content item is ongoing;
• and
• after loading the sponsored content item to the one or more client systems of one or more second users, inform the one or more second users that display of the sponsored content item to the one or more second users is imminent.