System and Method for Integrating Interactive Call-To-Action, Contextual Applications with Videos

A non-transitory computer-readable medium having stored thereon instructions that are executed to perform operations comprising:

• identifying a hotspot in a portion of a video content;
• overlaying a hypercode object on the hotspot at a spatial point;
• causing the hypercode object to be displayed at a temporal point during playback of the video content;
• providing an interactive application in response to activation of the hypercode object;
• and
• recording information corresponding to viewer interactions with the video content,
• wherein the recorded information indicates a selection of the hotspot,
• wherein the recorded information indicates a replayed portion of the video content, and
• wherein the recorded information indicates a skipped portion of the video content.

A system comprising:

• a computer readable medium having instructions, the instructions executed by at least one processor to perform operations comprising:
• identifying a hotspot in a portion of a video content;
• overlaying a hypercode object on the hotspot at a spatial point;
• causing the hypercode object to be displayed at a temporal point during playback of the video content;
• providing an interactive application in response to activation of the hypercode object;
• and
• recording information corresponding to viewer interactions with the video content,
• wherein the recorded information indicates a selection of the hotspot,
• wherein the recorded information indicates a replayed portion of the video content, and
• wherein the recorded information indicates a skipped portion of the video content.