Systems and methods to support cross platform addressable advertising

A device, comprising:

• a processing system including a processor;
• and
• a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising:
• obtaining a plurality of messages related to an advertising objective of an advertising campaign, wherein the advertising objective includes desired traits for a plurality of segments of a plurality of subscribers of an interactive media system;
• determining media content from a plurality of media content distributed by the interactive media system that correlates with the plurality of segments as selected media content;
• identifying a subscriber from among the plurality of subscribers in the interactive media system that correlates with the plurality of segments according to subscriber information for the subscriber from a subscriber database;
• identifying a plurality of devices for the subscriber that receive portions of the plurality of media content from the interactive media system as an identified plurality of devices;
• analyzing break metadata for the selected media content, wherein the break metadata defines time slots available for an insertion of messages within the selected media content;
• monitoring for a consumption of the selected media content from among the plurality of media content by the subscriber across the plurality of devices for an upcoming break segment in the selected media content;
• selecting a message from the plurality of messages to be assigned to the upcoming break segment based on matching the break metadata to each signature of the plurality of messages as a selected message, wherein each signature defines a length of time and a content of each message of the plurality of messages;
• selecting a selected device of the plurality of devices of the subscriber for delivery of the selected message during the upcoming break segment;
• and
• delivering the selected message to the selected device in proximity to the upcoming break segment to be inserted into the selected media content during the upcoming break segment.

A machine-readable storage medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, comprising:

• analyzing a plurality of segments of a plurality of subscribers of an interactive media system according to desired traits to determine identified subscribers to target for an advertising campaign, wherein an interface is provided to a client device to submit the advertising campaign, wherein the advertising campaign includes the desired traits for an audience of the advertising campaign and advertising content for the advertising campaign;
• identifying a plurality of devices for a selected subscriber of the identified subscribers that receive portions of selected media content from the interactive media system as an identified plurality of devices, wherein the selected media content includes content distributed by the interactive media system that correlates with the audience;
• generating an advertising playlist of the advertising content for the selected subscriber based on the identified plurality of devices by comparing subscriber information of the selected subscriber with the advertising content;
• monitoring for a consumption of the selected media content by the selected subscriber across the plurality of devices for an upcoming break segment in the selected media content according to break metadata, wherein break metadata defines time slots available for an insertion of messages within the selected media content;
• selecting a message from the advertising playlist to be assigned to the upcoming break segment based on matching the break metadata to the advertising content as a selected message;
• selecting a selected device of the plurality of devices of the subscriber for delivery of the selected message during the upcoming break segment;
• transmitting the selected message to the selected device;
• and
• instructing the selected device to insert the selected message into the selected media content during the upcoming break segment.