Integrated active control system for managing gaming devices

A gaming system comprising:

• a processor;
• and
• a memory device storing instructions, which, when executed by the processor, cause the processor to at least:
• determine that a user is located proximate to an electronic gaming machine;
• communicate, in response to determining that the user is located proximate to the electronic gaming machine, player preference data related to the user to the electronic gaming machine;
• and
• control a display device of the electronic gaming machine to display a message based on the player preference data.

A method for customizing a setting of an electronic gaming machine based upon a physical presence of a user near the electronic gaming machine, the method comprising:

• determining, by a processor, that a user is located proximate to the electronic gaming machine;
• communicating, by the processor and in response to determining that the user is located proximate the electronic gaming machine, player preference data related to the user to the electronic gaming machine;
• and
• controlling, by the processor, a display device of the electronic gaming machine to display a message based on the player preference data.

A gaming system comprising:

• a processor;
• and
• a memory device storing instructions, which, when executed by the processor, cause the processor to at least:
• determine, based upon a wireless signal received by an electronic gaming machine from a wireless communication device of a user, that the user is located proximate to the electronic gaming machine;
• retrieve player preference data related to the user in response to determining that the user is located proximate to the electronic gaming machine;
• and
• control a display device of the electronic gaming machine to display a message based on the player preference data.