Out of Home Digital Ad Server

An out of home digital ad server comprising:

• at least one digital board;
• a digital feed provider comprising a processor for providing each board with creative to be displayed;
• a computer processor for analysing static data, projected data and optionally real-time data to optimize board selection based on a demographic and determine which campaign each board should be playing, the computer processor selecting which creative is displayed on the at least one digital board;
• and
• a communication network to direct creative from the ad serving processor to the at least one digital board based on the selection of creative by the computer processor.

A method for executing an out of home advertising campaign, the method comprising:

• determining static demographic data for at least one digital board;
• determining projected demographic data for the at least one digital board;
• determining real-time demographic data for the at least one digital board
• combining the static demographic data, projected demographic data, and real-time demographic data to select and display advertisements to be displayed on the at least one board.